The internet’s most popular wedding dress

Many brides-to-be now update their Pinterest page on a regular basis with their bridal ideas which means many users of the social media website take a keen interest in the latest trends.

However, there is one clear winner when it comes to finding the internet’s most popular wedding dress and it’s one that has managed to rack up more than 2.5 million repins and it is made by Grace Love Lace, an Australian bridal label.

The firm unveiled its ‘Boho beach wedding dress’ in 2013 with the aim of appealing to modern brides with a free spirit.

Essentially, it consists of a body made with delicate French lace and spaghetti straps with a low-cut back and Italian chiffon skirt. Designed by Megan Ziems, the brand’s founder, it’s been named after her sister and sold out very quickly after its launch.

That hasn’t stopped more than 500 brides making enquiries about the dress every week which means they have now launched ‘The Hollie 2.0’ and it too is proving popular.

This particular designer wedding dress is available in ivory and white and it’s more or less the same design as the original version and comes with free-flowing silk chiffon sheaths which can be threaded through a loop on the back and be beautifully draped.

There’s no doubt that other wedding dress designers will begin offering something similar and there’s already a waiting list for the Holly 2.0 which costs nearly £1,500 to buy. For the money, the bride will have a dress that swishes when they move and creates nice movement and an elegant form for the bride.

For those who like designer wedding dresses and the look of this particular dress, there’s no need to travel to Australia since the firm will ship the wedding dress to buyers around the world.

Indeed, Pinterest is growing in popularity with brides who use other brides’ input for inspiration for a variety of wedding themes including dresses which range from huge white gowns and lacey creations.

Also, wedding dress designers will be tapping into the enthusiasm for wedding dress designs for inspiration and see what brides of today and tomorrow will be looking for; there are some remarkable weddings being planned and brides appear happy to be sharing their plans.

With so many brides offering information and advice on the Internet, it is a great way to tap into trends and see what other brides are aspiring to achieve so for one dress to stand out from a crowded platform to be crowned the internet’s most popular wedding dress is surely a remarkable achievement.

While the Australian wedding dress is a popular creation, who knows what brides planning a wedding next year are thinking of wearing but for regular watchers of trends within bridal wear then Pinterest certainly offers an interesting window into a creative and fast-moving world.

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